There’s this Italian pasta maker who has found himself in some hot water. And that seems appropriate. Guido Barilla, CEO of Gruppo Barilla, the world-wide group of food manufacturers, went on an Italian TV show the other day and confessed to having an acute case of homophobia when he told his interviewer this:
“I would never do an advert with a homosexual family.”Now why he said that I do not know. I have never actually ever seen an advertisement that featured a homosexual family. So he must have been trying to make some sort of socio-political point where none is needed.
In other words, he was being an a**hat.
Then he went on to say this about potential homosexual customers:
“If they like our pasta and our message they will eat it; if they don’t like it then they will not eat it, and they will eat another brand.”
He sounds confrontational.
And guess what? Homosexual people around the world are organizing a boycott against not only Barilla pasta, as I know his product here in America, but all products of the Barilla Group. And guess what is better? There are those of us among the straight community that also object to his homophobia and who will join our gay brothers and sisters in this boycott.
So if you want to join in the boycott of not only Barilla products but all of their products and brand names you are welcome to. I went ahead at some difficulty to find out all of their brand names. Difficulty because that particular part of their website seems to be very, very busy just now.
- Barilla (where I live)
- Filiz (in Turkey)
- Misko (in Greece)
- Vesta and Yemina (in Mexico)
- Mulino Blanco (???)
- Pavesi (???)
- Wasa (in Sweden)
- Harry’s (in France)
And I just checked out my pantry. No Barilla.