Happy El Cinco de Mayo. I love this holiday for its non-importance in the country of its origin. What does
do on El Cinco de Mayo? Pretty much the same thing that Mexico does on Emancipation Day. America
El Cinco de Mayo celebrates the victory of the Battle of Puebla, where Benito Juarez ousted the French rule of Maximilian I in 1862. Benito Juarez, the Mexican Abraham Lincoln as they say.
But as a holiday in
it is ho-hum. Mexico
But here in
, it is very closely followed. America
Why is that I ask.
It’s mainly because of beer.
Outside of “where’s the beef?” this is the most successful ad campaign ever.
Stay thirsty my friend.